Key Takeaways

These examples highlight the urgent need for all of us to implement a comprehensive, multi-layered defense strategy. This includes:

Advancing Verification Tools

Leverage new verification technology to authenticate press release senders before distribution.

For example, Notified offers a CLEAR Verified badge that confirms press releases have been issued by a verified individual, reassuring audiences the information is from a verified source.

“In an era where misinformation can move markets, having identity verification tied to press release distribution maintains market integrity and protects against bad actors,” said Derek Gottfrid, Chief Product Officer at CLEAR. “At CLEAR, identity is foundational, and verified press releases will make a meaningful improvement in today’s information ecosystem for newsmakers and news consumers alike.”

Developing a Strong Vetting Process

Establish a thorough vetting procedure for both press releases and clients, involving background checks, credential validation, and content verification.

Fostering a Culture of Skepticism

Encourage a culture that prioritizes skepticism and meticulous fact-checking throughout every stage of news dissemination. Promote a culture that values skepticism and diligent fact-checking at every stage of news dissemination. Encourage your teams to question and verify information rather than accepting it at face value, fostering an environment where accuracy is paramount.

Continuously Adapting and Educating

As misinformation tactics evolve, we all must stay ahead by continually updating security measures and educating employees. Regular training on the latest threats and best practices for handling misinformation is crucial for maintaining effective defense.

Improving Industry Collaboration

Foster collaboration across your industry to enhance collective defenses. Sharing insights, strategies and resources with other organizations, and the media, can improve overall resilience and response capabilities.

By implementing these best practices, we can all better protect ourselves, and our stakeholders, from the damaging effects of misinformation and improve the integrity of our communications.

Adding a CLEAR® Verified badge to your press releases:

Protects and highlights your most critical announcements
Verifies your identity, building instant credibility and trust with media, investors and consumers
Adds an extra layer of security to safeguard your news

CLEAR Verified is exclusively available on GlobeNewswire and only offered within the U.S.

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CLEAR® Verified

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